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A Study on Innovation Plan of Archives’ Recording Service using Social Media: Focused on Gyeongnam Archives and Seoul Metropolitan Archives

Journal of Korean Society of Archives and Records Management / Journal of Korean Society of Archives and Records Management, (P)1598-1487; (E)2671-7247
2022, v.22 no.2, pp.1-25
https://doi.org/10.14404/JKSARM.2022.22.2.001


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Abstract

Today, most archives provide recording services through social media; however, their effectiveness is very low. This study aimed to analyze the causes of insufficient social media recording service, focusing on Gyeongnam Archives and Seoul Metropolitan Archives, which are permanent records management institutions and local government archives, and design ways to create synergy by mutual growth with classical recording service. Through literature research, the characteristics and mechanisms of each social medium were identified, and the institutions' current status of social media operations and internal documents were reviewed to analyze the common problems. An in-depth analysis was conducted by interviewing the person in charge of recording services at each institution. In addition, a plan that can be applied to archives was proposed by reviewing the cases of social media operations of domestic-related institutions and overseas archives. Based on this, a new recording service process was established, strategic operation plans for each social medium were proposed, and a plan to mutually grow with the existing recording service was designed.

keywords
Social Media Recording Service, User Search Keyword Analysis, Social Media Algorithm Analysis, User Interaction, User Segmentation Method, 소셜미디어 기록서비스, 이용자 검색 키워드 분석, 소셜미디어 알고리즘 분석, 이용자 상호 작용, 이용자 세분화 방법론

Journal of Korean Society of Archives and Records Management